To Celebrate 30 Years, We're Giving Away Cash Prizes! Don't Miss Out

TERMS AND CONDITIONSCelebrate 30 Years of Choosing Good Terms & Conditions

  1. Promoter/s:
    This First Choice 30 Years CelebrationPromotional Competition (“Competition”) is organised by Woodlands South Africa PTY Ltd (Proprietary) Limited (“Promoter/s”).
  2. Eligibility:
    The Competition is only open to permanent residents and citizens of the Republic of South Africa of the age of 18 (eighteen) years or older, living in South Africa and in possession of a valid form of identification (South African Identity Document or Passport). All participants must be natural persons; legal entities cannot participate in this Competition and no prize/s will be awarded to any legal entities.Any minor, or any employee, director, member, partner, agent or consultant of any of the Promoters, or any person who directly or indirectly controls or is controlled by any of the Promoters and/or immediate family members of any of the above persons, its advertising agencies, advisers, dealers, suppliers owned by or licensed to Woodlands, its affiliates and/or associated companies, is not eligible to participate in this Competition and is therefore disqualified from participating in this Competition.
  3. Agreement to these Terms and Conditions: By entering the Competition, all participants and the winner agree that they have read and understood these terms and conditions and further agree to be bound by these Terms and Conditions as interpreted by the Promoters, whose decision regarding any dispute will be final and binding. The Promoters reserve the right at any time, without notice, to amend, modify, or change these Terms and Conditions and any prizes, and to postpone, suspend or cancel this Competition and any prizes, or any aspect thereof, without notice at any time, for any reason which the Promoters reasonably deem necessary and without any compensation whatsoever. The names entered in the Competition must correspond with the names on the identity document and/or passport of the participant.
  4. The Competition is only valid within South Africa: Participants must be within South Africa at the time of entering the Competition, for the verification process and at the time of the prizes being awarded should they be declared a winner.
  5. Competition Period: The Competition commences on Monday 15th September 2025 and ends at 23h59 (South African time) on Sunday 9th November 2025 (the “Competition Period”).Entries received after the Competition Period will not be considered.Entries will be deemed to be received at the time of receipt and not at the time of transmission. Entries received will be considered final by the Promoters. Incomplete, inaccurate, unclear, erroneous, ineligible, or incomprehensible entries will be deemed invalid and thus disqualified.
  6. Description of Prize/s: The winners stand a chance to win one of the following prizes; please refer to clause 9.1 and 9.2 for dates:
    1. Daily Prizes
      57 x R3,000 cash
      (7 winners weekly, except first week when we will have 8 winners)
    2. Grand Prize
      1 x R30,000.00 (Thirty Thousand Rand) (“Prize”) cash
  7. Entry mechanic/How to enter:
    1. To enter this Competition and stand a chance to win, participants must buy any participating First Choice product and keep till slip.
    2. To enter the competition, dial *120*11011# (20c/20secs) and follow prompts.
  8. Participating Products
    Refer to Appendix A at the end of this document.
  9. Selection:
    1. Winners for the weekly prizes will be selected via a random draw on the following dates:
      • 23 September – 7 winners
      • 30 September– 7 winners
      • 7 October - 7 winners
      • 21 October – 7 winners
      • 28 October - 7 winners
      • 4 November - 7 winners
      • 10 November - 7 winners
    2. An audited draw will be conducted to select the grand prize winner on Monday 10th November 2025.The Promoters’ decision is final, and no correspondence will be entered into.

The potential winners will be notified telephonically by our promotion partner, COLONYCampaigns (PTY) Ltd that they are potential winners and to provide and/or confirm their details for verification purposes. The Promoters reserve the right to carry out audits in respect of any potential winner of this Competition to verify his or her eligibility and/or the validity of his or her entry.

In order for the particular entries to be confirmed as valid, and the potential winner to be declared as the verified winner, they will be required to provide their full name, contact number and e-mail address, ID number, date of birth as well as proof of purchase. Once declared an official winner, the winner will be required to complete and sign an acknowledgment of receipt of the Prize.

If the Promoters (whether directly or through their agencies) are unable to contact or reach a potential winner on his or her mobile number used to enter into this Competition after drawing his or her entry for whatever reason within 48 hours from the date of first notification as set out in these Terms and Conditions, then the potential winner will immediately forfeit their chance to win the Prize and will be immediately disqualified from this Competition and an alternate potential winner from all remaining eligible entries (up to 3 (three) alternate potential winners will be permitted) will be drawn. If the alternate potential winner/s are disqualified for whatever reason, the applicable Prize will not be awarded, and the Promoters will decide what to do with the unawarded Prize at their sole and absolute discretion.

Participants may enter the Competition subject to the following:

  1. No automated entries will be allowed, and all entries must be made by a natural person manually as per the entry mechanic described above.
  2. If any entry was made in a manner which in the Promoters’ discretion provides the participant with an unfair advantage over other entrants, such a participant will be disqualified from this Competition.
  3. Participants are only eligible to stand a chance to win 1 (one) Prize.
  4. The Promoters shall not be responsible for any lost, damaged, delayed, incorrect or incomplete entries for any reason whatsoever including but not limited to any network, computer or cell phone hardware or software failure of any kind. Proof of sending will not be accepted as proof of receipt.
  5. The Promoters shall not be responsible for the failure of any technical element relating to this Competition that may result in an entry not being successfully submitted.
  6. The Promoters reserve the right to disqualify any claim if fraud or cheating is suspected, including without limitation, through the manipulation of code or otherwise frequently falsifying data.

The Prize winners are obligated to comply with these Terms and Conditions and all reasonable requests of the Promoter/s and its agents.

The Prize/s are not transferable.

All participants and the winners, as the case may be, indemnify the Promoters, the Promoters’ advertising agencies, advisers, nominated agents, partners, suppliers and bottlers of beverages identified by the trademarks owned by or licensed to Woodlands Dairy South Africa, its’s affiliates and/or associated companies, against any and all claims of any nature whatsoever arising out of and/or from their participation in any way howsoever in this Competition (including, as a result of any act or omission, whether as a result of negligence, misrepresentation, misconduct or otherwise on the part of the Promoters and/or receipt and/or use of the Prize/s).

The winners will be announced on Friday 14th November 2025.

10. Publicity:

The Promoters may require the winner/s to be identified, photographed and published in printed media, or to appear on radio and televisionor on social media platforms or other platforms, when accepting their Prize/s or after having received their Prize/s. The winner/s will be given the opportunity to decline to the publication of their images and to participate in the Promoters’ marketing material in so far as it relates to the Competition.

By entering into this Competition, each participant hereby consents and irrevocably grant to the Promoters, a world-wide, royalty free (free from any other fee or charge), perpetual and non-exclusive license, to reproduce, modify, adapt, use and publish any content posted and/or submitted by the participant on any social media platform in relation to the Competition or the Prize, for any purposes including the promotion of the products and services of the Promoters or affiliates of the Promoters without notice or any compensation to the participants. The participants further hereby irrevocably grants to Promoters and the Promoters’ affiliates, a royalty-free, irrevocable, perpetual, and absolute right and permission to use, produce, reproduce, modify, publish, and display (including to incorporate it into other works, in any form, media or technology now known or later developed) a participant’s name, image, moving image, videos, voice and/or photograph in relation to the Competition or the Prize, including the participant’s participation in any aspect of the Competition or the Prize, in any and all advertising, posts and materials in any manner or media whatsoever, on a worldwide basis, for advertising and promotional purposes in conjunction with this Competition or any other competitions run by the Promoters without notice or any compensation to the participants.

11. Data Privacy:

All personal information of the participants will be processed in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and shall be subject to Woodlands South Africa’s Privacy Policy found at https://www.firstchoice.co.za/privacy-policy. By entering into this Competition, participants acknowledge and understand that:

  1. it is mandatory for all participants to provide their personal information in order to participate in this Competition failing which the participants will not be able to enter into the Competition; (
  2. the participants’ personal information shall be used for the purposes of processing their entry into this Competition and additional purposes as detailed in the Policy
  3. Woodlands South Africa and its affiliates (including subsidiaries, bottlers and joint ventures) may contact the participants via email, SMS, social media platforms and through other platforms to deliver marketing communications regarding their products and promotional activities, subject to the participant’s prior consent and in accordance with the provisions of POPIA;
  4. they hereby consent to Woodlands Dairy South Africa transferring the participants’ personal information outside the Republic of South Africa. Any data transfers to countries that do not offer an adequate level of protection are subject to appropriate safeguards in accordance with the POPIA, to guarantee that participants’ personal information is adequately protected, including standards.

The Promoters may require the winners to complete and submit an information disclosure agreement and indemnification to enable the Promoters to ensure compliance with these Terms and Conditions and the Consumer Protection Act 68 of 2008. Should any winner refuse or be unable to comply with this rule for any reason, such a winner will be deemed to have rejected the Prize and it shall revert to the Promoter.

In the event of unforeseen circumstances or causes beyond the Promoter’s/ reasonable control, the Promoter/s reserve/s the right to cancel this Competition, to change the number or nature of the prize at any time, or to change the Terms and Conditions at its/their discretion.

Should you have any queries regarding the Promotion, please email Woodlands Dairy on icustcare@woodlandsdairy.co.za. A copy of the Competition rules can be downloaded at https://www.firstchoice.co.za/terms-and-conditions.

APPENDIX A

Participating First Choice products and barcodes

UHT MILK

FULL CREAM MILK 200ML (TFA) 6007251002368
FULL CREAM MILK 250ML 6007251001989
FULL CREAM MILK 500ML 6007251000500
FULL CREAM MILK 1L 6007251000012
LOW FAT MILK 1L 6007251000029
SKIM MILK 1L 6007251000036

MILK 1.5L

FULL CREAM 1.5L 6007251000609

FC MILK POWDER

FULL CREAM MILK POWDER 25kg BAG 6007251001828
SKIM MILK POWDER 25kg BAG 6007251001835
INSTANT FULL CREAM MILK POWDER 500G 6007251003471
INSTANT SKIM MILK POWDER 500G 6007251003457
INSTANT FULL CREAM MILK POWDER 400G 6007251008100
INSTANT SKIM MILK POWDER 400G 6007251008117

UHT CREAM

CREAM 250ML 6007251001996
CREAM 500ML 6007251001231
CREAM 1L 6007251000463
WHIPPING CREAM 250ML 6007251006045
WHIPPING CREAM 1L 6007251006052
WHIPPING CREAM 500ML 6007251006465

FIRST CHOICE VANILLA CUSTARD

CUSTARD VANILLA 200ML TETRA FINO 6007251002344
CUSTARD VANILLA 500G 6007251000432
CUSTARD VANILLA 1KG 6007251000357

FLAVOURED TETRA FINO CUSTARD 200G

CREAM SODA 6007251006359
CANDY FLOSS 6007251006373
CHOCOLATE 6007251006397
COCO-PINE 6007251006410

FLAVOURED MILK MILKI (250ML)

STRAWBERRY 6007251001774
CHOCOLATE 6007251001811
CREAM SODA 6007251001781
VANILLA 6007251003594
COOKIES & CREAM 6007251003617
BANANA 6007251004867
ORANGE 6007251008070

FLAVOURED MILK MILKI TFA 200ML (NEW)

CHOCOLATE 6007251007585
STRAWBERRY 6007251007592
CREAM SODA 6007251007608
BANANA 6007251007615

VELVET

CHOCOLATE 1L 6007251001415
VANILLA 1L 6007251001439
STRAWBERRY 1L 6007251002900
BUTTERSCOTCH 1L 6007251002948
CHOCOLATE 500ML 6007251002672
VANILLA 500ML 6007251002689
STRAWBERRY 500ML 6007251002924
BUTTERSCOTCH 500ML 6007251002962

HIGH PROTEIN RECOVERY MILK (250ML)

CHOCOLATE 6007251002757
BANANA CRÈME 6007251004942
PEANUT BUTTER 6007251004973
STRAWBERRY VANILLA 6007251006205
SALTED CARAMEL 250ML 6007251008049
MAX 27g CHOCOCHINO 250ML 6007251007837
MAX 27g COOKIES & CREAM 250ML 6007251007868
MAX 27g DOUBLE BERRY 250ML 6007251007899
BALANCE 15g CHOC HAZELNUT 250ML 6007251007929
BALANCE 15g STRAWBERRY 250ML 6007251007981
BALANCE 15g CREAMY FLAVOURED 250ML 6007251008018

DESSERT TOPPING

1KG
STRAWBERRY 6007251003747
BLUEBERRY 6007251003761
MANGO 6007251003785
CARAMEL 6007251003792
CHOCOLATE 6007251003808
PASSION FRUIT 6007251004027

180G
STRAWBERRY 6007251004133
CARAMEL 6007251004140
CHOCOLATE 6007251004157
MANGO NEW SKU 6007251007677
BLUEBERRY NEW SKU 6007251007691

OLIVE OIL & VINEGAR

EXTRA VIRGIN OLIVE OIL 500ML 6007251004768
BALSAMIC VINEGAR 250ML 6007251005161

HONEY

ORANGE BLOSSOM HONEY 575G 6007251005352
MULTI FLORAL HONEY 575G 6007251005369
MULTI FLORAL HONEY 500G 6007251005369
CREAMED HONEY 380G 6007251005420

FC ESL MILK

FULL CREAM 2L 6007251001491
LOW FAT 2L 6007251001507

FC FRESH MILK 2L PLASTIC BOTTLE

FULL CREAM 2L 6007251005987
LOW FAT 2L 6007251005994

BUTTER

SPREAD 250G 6007251006038
SPREAD 500G 6007251002573
Butter Parchment 6007251000128
Butter Unsalted 6007251001958
Butter Foil 6007251002887
Butter Unsalted Foil 6007251003297
Butter Bulk Salted N/A
Butter Bulk Unsalted N/A

BABY GOUDA (250G)

BLACK PEPPER 6007251002733
MILD CHILLIE 6007251002740
CHIVES & ONION 6007251002726
PLAIN 6007251002719

VACUUM PACK CHEESE

CHEDDAR 240G 6007251002412
CHEDDAR 400G 6007251002429
MATURED CHEDDAR 240G 6007251002436
MATURED CHEDDAR 400G 6007251005222
GOUDA 240G 6007251002399
GOUDA 400G 6007251002405
WHITE CHEDDAR 240G 6007251005406
WHITE CHEDDAR 400G 6007251005451
CHEDDAR 700G 6007251005963
GOUDA 700G 6007251005970

CHEESE IWS – PROCESSED SLICES

CHEDDAR 200G 6007251002634
CHEDDAR 400G 6007251002641
CHEDDAR 900G 6007251003068
GOUDA 200G 6007251002597
GOUDA 400G 6007251002603
GOUDA 900G 6007251003051
CHILLI 200G 6007251006236
CHILLI 400G 6007251006243
CHILLI 900G 6007251006250
CHICKEN 200G 6007251006298
CHICKEN 400G 6007251006304
CHICKEN 900G 6007251006311

FETA CHEESE

PLAIN 200G 6007251002511
HERB 200G 6007251002498
PEPPER 200G 6007251002504
PLAIN 400G 6007251002528
FETA CUBES 2.5KG 6007251004201

GRATED CHEESE

CHEDDAR 250G 6007251002771
GOUDA 250G 6007251002764
MOZZARELLA & CHEDDAR PIZZA MIX 250G 6007251005147
MOZZARELLA 250G 6007251006892

BULK CHEESE

CHEDDAR BULK 6007251000241
CHEDDAR LOAVES 6007251000210
CHEDDAR MINI LOAVES 6007251000494
GOUDA BULK 6007251001408
GOUDA LOAVES 6007251000197
GOUDA MINI LOAVES 6007251000487

IMPORTED CHEESE

BRIE 200G 6007251003181
CAMEMBERT 200G 6001251003204
BRIE 125G 6007251007356
CAMEMBERT 125G 6007251007349

AMASI

MEDIUM CREAM 2KG FF 6007251001873
MEDIUM CREAM 4KG FF 6007251005611
FULL CREAM 1KG 6007251007783
FULL CREAM 2KG 6007251007790
FULL CREAM 2KG FF 6007251007790
FULL CREAM 4KG FF 6007251007813

CULTURED BUTTERMILK

500ML 6007251006137

VELVET ICE CREAM

150ML
CHOCOLATE 6007251004065
VANILLA 6007251004072
STRAWBERRY 6007251004089
BUTTERSCOTCH 6007251004096

1L
CHOCOLATE 6007251003341
VANILLA 6007251003358
STRAWBERRY 6007251003365
BUTTERSCOTCH 6007251003372

5L
VANILLA 6007251006144

100% DAIRY ICE CREAM MIX 5L
VANILLA FLAVOUR 6007251004324

COTTAGE CHEESE 250G

LOW FAT SMOOTH PLAIN 6007251004560
LOW FAT CHUNKY PLAIN 6007251004577
LOW FAT CHUNKY WITH CHIVES 6007251004584

MOZZARELLA CHEESE

GRATED Bulk Bag 6007251006434
Loaf ±2kg 6007251006441

POWER CUP DAIRY SNACK

STRAWBERRY 6007251005888
STRAWBERRY & BANANA 6007251005864
CREAM SODA 6007251005901
GRANADILLA 6007251005925
COCONUT 6007251005949
MIXED FRUIT 6007251006113
VANILLA CUSTARD 6007251006090

YOGHURT

DOUBLE CREAM
Plain 5KG 6007251004416

FULL CREAM – FRUITED
STRAWBERRY 5KG 6007251004478
PEACH & APRICOT 5KG 6007251004492
MIXED FRUIT 5KG 6007251004515

FULL CREAM – SMOOTH
STRAWBERRY 5KG 6007251004430
PEACH & APRICOT 5KG 6007251004454

DRINKING SNACK (LOW FAT)

STRAWBERRY 6007251006496
GRANADILLA 6007251006502
PEACH 6007251006519
CARAMEL FUDGE 6007251006526

LOW FAT DAIRY SNACKS

SMOOTH FLAVOURED (1KG & 5KG)
STRAWBERRY 1KG 6007251006786
STRAWBERRY 5KG 6007251006793
PEACH & APRICOT 1KG 6007251006816
PEACH & APRICOT 5KG 6007251006823
CARAMEL 1KG 6007251006601
CARAMEL 5KG 6007251006618
LITCHI 1KG 6007251006632
LITCHI 5KG 6007251006649
VANILLA CHOC CHIP 1KG 6007251006663
VANILLA CHOC CHIP 5KG 6007251006670
VANILLA 1KG 6007251006694
VANILLA 5KG 6007251006700

SMOOTH MULTIPACK (6 x 100G)
Strawberry 6007251006724
Strawb/Peach/Litchi 6007251006731
Vanilla/Choc Chip/Caramel 6007251006748

FRUITED FLAVOURED (1KG & 5KG)
PEACH & APRICOT 1KG 6007251006953
PEACH & APRICOT 5KG 6007251007073
MIXED FRUIT 1KG 6007251006960
MIXED FRUIT 5KG 6007251007080
STRAWBERRY 1KG 6007251006977
STRAWBERRY 5KG 6007251007097
GRANADILLA 1KG 6007251006984
GRANADILLA 5KG 6007251007103
MIXED BERRY 1KG 6007251006991
MIXED BERRY 5KG 6007251007110
GAUVA w/ CUSTARD FLAV 1KG 6007251007004
GAUVA w/ CUSTARD FLAV 5KG 6007251007127

FRUITED MULTIPACK (6 x 100G)
Strawberry/Mixed Berry/Gauva 6007251007134
Peach/Granadilla/Mixed Fruit 6007251007141
Strawberry 6007251007158

DOUBLE CREAM DAIRY SNACK

Plain
5KG 6007251007363
1KG 6007251007370
500G 6007251007462
6x100G Multipack 6007251007530

Flavoured
Choc Cheesecake 1KG 6007251007394
Tiramisu 1KG 6007251007417
Apple Crumble 1KG 6007251007431
Choc Cheesecake 500G 6007251007479
Tiramisu 500G 6007251007493
Apple Crumble 500G 6007251007516
Choc Cheesecake | Tiramisu | Apple Crumble Multipack 6007251007554