PRIVACY POLICYFIRST CHOICE PRIVACY POLICY
At First Choice S.A. ("we", "us", or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you:
- Subscribe to our online newsletter
- Visit our website(s)
- Enter any competitions or promotions we run
This policy complies with the Protection of Personal Information Act (POPIA) of South Africa.
Information We Collect
Device & Website Interaction Data
When you visit our website, we may automatically collect technical information about your device and browsing behaviour, including:
- Browser type and version
- IP address
- Time zone
- Cookies installed on your device
- Pages viewed and time spent on the site
- Referring websites or search terms
- Interactions (e.g., clicks, scrolls, and form submissions)
Tools used for data collection include:
- Cookies (see allaboutcookies.org)
- Log files
- Web beacons, tags, and pixels
Newsletter Subscription
When you subscribe to our newsletter, we collect:
- Full name (optional)
- Email address
- Subscription preferences (e.g., product categories or areas of interest)
Competition Entry Information
When you participate in competitions or promotions, we may collect:
- Full name
- Email address
- Phone number
- Address (if needed for prize delivery)
- Entry details and preferences
- Social media handles (if applicable)
How We Use Your Information
We use your information to:
- Provide, operate, and maintain our website and services
- Process and complete your transactions
- Send you marketing and promotional communications
- Respond to your inquiries and requests
- Analyze and improve our website and services
- Comply with legal and regulatory requirements
Legal Basis for Processing
We process your personal information based on the following lawful grounds:
- Your consent (e.g., newsletter and competition entries)
- Legal obligations we must meet
- Our legitimate interests, such as fraud prevention, service improvement, and marketing (where allowed by law)
Sharing Your Information
We only share your personal information with trusted third parties when necessary to deliver our services or comply with the law. These may include:
- Email service providers (e.g., for sending newsletters)
- Competition platforms or partners
- Analytics providers, such as Google Analytics
- Couriers, for prize or product delivery
- Takealot, if orders are fulfilled via their platform
- Regulatory authorities, when legally required
All third parties are bound by strict data protection agreements and must comply with POPIA or equivalent regulations.
Marketing and Advertising
With your consent, we may send you marketing messages via:
- SMS
- Social media ads
- Website banners
You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.
We may also use your data for interest-based advertising through platforms such as Google and Meta (Facebook/Instagram). You can manage these preferences at:
- Google Ads Settings
- Facebook Ad Preferences
- Digital Advertising Alliance
Your Rights Under POPIA
You have the right to:
- Access your personal information
- Request correction or deletion
- Withdraw your consent at any time
- Object to specific types of processing
- Lodge a complaint with the Information Regulator of South Africa
To exercise your rights, contact us at: custcare@woodlandsdairy.co.za
Data Retention
We retain your personal data only as long as necessary for the purpose for which it was collected, or as required by:
- Law
- Legitimate business or compliance needs
- Your preferences (e.g., unsubscribe requests)
Cross-Border Data Transfers
In cases where your data is stored or processed outside South Africa (e.g., in the U.S. or EU), we ensure your personal information is protected through:
- Data protection agreements with service providers
- Jurisdictional adequacy assessments
- Encryption and other security protocols
How We Protect Your Information
We implement a variety of technical and organizational measures to ensure the security of your data, including:
- SSL encryption
- Secure servers and databases
- Access controls and password protections
- Staff training and confidentiality agreements
- Regular audits and system monitoring
Cookies and Tracking Technologies
We use cookies and similar tools to:
- Recognize returning visitors
- Save your preferences
- Analyse website performance
- Deliver relevant marketing content
You may manage or disable cookies in your browser settings. Disabling cookies may affect your website experience.
Do Not Track
Our systems do not currently respond to “Do Not Track” browser signals. However, you may still opt out of targeted advertising as explained in Section 5.
Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be published on our website, with the "Last Updated" date clearly noted.
Contact Us
If you have any questions, concerns, or requests related to this policy or your personal data, please contact us:
First Choice S.A.
Attn: Privacy Compliance Officer
9 Kudu Drive, Humansdorp, Eastern Cape, 6300, South Africa
custcare@woodlandsdairy.co.za
+27 42 200 3400