Whether you call it Amasi (in Zulu and Xhosa), or just “maas” (as in Afrikaans), this widely consumed fermented milk drink is every bit South African and every bit good!

First Choice Amasi is a cultured product made from full cream milk which is produced by adding a freeze-dried culture to the milk and then fermenting it until it reaches a specific acidity level. First Choice Amasi has a smooth texture and a slightly sour taste that is filled with all the traditional goodness of South African culture.

Also, the incorporation of probiotics in fermented milks have beneficial health effects such as improving lipid profiles usedas part of a cardiac risk assessment to help determine an individual’s risk of heart disease.

First Choice Amasi is available to consumers in 1 kg, 2 kg (bottle & carton), 4 kg and 5 kg containers.