Let’s be honest - life in Mzansi can be a little rough sometimes.
But the "Soft Life" isn’t just about luxury - it’s about those sweet, small
moments that make everything feel lighter. First Choice Custard is made for
exactly that – moments of joy, comfort, and connection. Now with a new
recipe that’s smoother, creamier, and even more delicious, it’s the same
comfort you love, just softer. Whether you pour it, scoop it, or drink it
straight from the pouch, every pack - from the 1kg and 500g resealable
carton to the handy 200 ml - is made to help you Live Soft, Mzansi.
Because in a world that keeps testing you, this is your permission to slow
down and savour something good.