Welcome to the First Choice® Family!

Like any family, we have values and virtues that we live by. At First Choice, we believe in always producing high-quality products that everyone can enjoy, including future generations. That’s why we honour our planet by sourcing, producing, and packaging all our products in the most sustainable way possible. We also believe in always striving to be and do better, which is why we are constantly exploring new ways to reduce our environmental impact. It’s a win-win for everyone!

Get To Know Us

We are proud of our current range of products available to purchase online which are filled with incredibly delicious goodness!
We believe that the best memories are made around the dinner table, and we love being part of yours!
The goodness of First Choice is simply too good to keep only to ourselves, which is why we export to Ghana, Tanzania, Mozambique, Mauritius and many other countries.
woodlands dairy logo

The Bigger Picture

We are proud family members of Woodlands Dairy, based in Humansdorp, South Africa. Woodlands Dairy is a trusted producer of high-quality dairy products and home to all First Choice Goodness. If you’re looking for innovative thinking, speedy product development and excellent customer service, you’re in the right place!


Our Promise to You

We are proudly South African, which means that all of our milk is sourced from South African Farmers who adhere to our Woodlands Dairy Milk Standard. All of our UHT products are commercially sterile, germ-free, and filled with natural goodness. We promise to deliver goodness from our factories to the hearts of Mzansi.

Cultivating a Community of Care

Our main hub is in the Kouga Region, and we're not content with just sitting back in our community. That's why we actively contribute to the Kouga region through our CSI projects and national activations. Giving back to the communities we operate in brings us immense joy because that's the essence of who we are. Thank you for giving us the opportunity to make a positive impact!