South Africa’s leading manufacturer of UHT milk, Woodlands Dairy, has launched its online store. The ShopFirstChoice website offers all of the First Choice long-life products including milk, cream, custard, desert toppings, Velvet and High Protein Recovery.
Says Marketing Manager for Woodlands Dairy and First Choice, Marisa Maccaferri: “Plans have been in the pipeline to introduce an online store for some time. The change in shopping behaviour since the Covid 19 outbreak has accelerated not only our plans but also the consumer’s acceptance and adoption of this method of shopping, especially for essentials like dairy. Businesses that adapt to this change are the ones that will survive and thrive. The way people do things, especially shopping, has changed forever.”
According to Maccaferri, ShopFirstChoice will be a stand-alone entity. “It will, however, be accessible from all our digital platforms including the Woodlands and First Choice websites, as well as all our social media platforms.”
Maccaferri believes that as another sales channel, it will definitely have a positive impact. “Consumers who’ve been unable to find some of our high quality products at certain retailers or unable to go to stores for any reason, can now purchase online. Milk will remain our best-seller, followed by cream and our other value adds such as our High Protein Recovery. We’ve set ourselves ambitious targets,” she adds.
The new online shopping site was designed by Humansdorp based company, Impact Studio. Maccaferri explains: “They’re our digital partner and manage all our social and digital assets. We have a solid plan in place and will not only be promoting the store on-line but on all touchpoints available to us. We’ll use the store to drive awareness of our whole range as well as launch new products.”
Almari Rooi, Studio Manager at Impact Studio, adds that the website is very clean and simple. “We’ve kept the focus on the products. The site is straightforward so that the user can easily navigate, browse through the products, add products to their cart and continue shopping or check out. We wanted to make it as user-friendly and accessible as possible,” she explains.
Rooi continues: “The process of purchasing is also easy. We’ve included a broad choice of payment options to ensure that every shopper can pay without fuss. Furthermore, product information, customer care and other features are now immediately accessible on the site from your phone or any other device.”
Maccaferri concludes: “Your favourite First Choice products can now be delivered to your front door! It will save consumers time and there’s no hassling with out of stocks, long queues, crowds, or someone’s trolley banging into the back of your ankles. You can shop any time you want, products are competitively priced, delivered within three to five days (a bit longer if you are in an outlying area), and it’s easy! Follow the link to our new online shop and enjoy all First Choice has on offer. It’s that easy!”
Visit the brand new online store www.shopfirstchoice.co.za.
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