Project Description

Rising Rugby Star Keagan Johannes joins First Choice as a High-Protein Recovery Ambassador 

First Choice, one of the leading South African milk and dairy product brands, has appointed Keagan Johannes as new brand ambassador for its High Protein Recovery drink.

Born and raised in Malmesbury in the Western Cape, Johannes completed the final two years of his high school career at Garsfontein High School in Pretoria. Since then, he has been making waves as a promising young rugby player.

Johannes reckons his passion for rugby started at a very young age. “I used to go to the rugby field with my father in his playing days, and I guess that’s where my love of the game began. I started participating at primary school and played my first provincial game for the Boland U/13 team at Craven Week.”

He continued to represent the Boland U/18 team at the Academy Week in 2016. After his move to Pretoria, he was selected for the Blue Bulls U/18 Craven Week team. He adds: “After completing high school, I was selected to play for the University of Pretoria (Tuks) team in the Varsity Cup U/20 Young Guns competition. I was also part of the successful Blue Bulls U/21 team that won the SA Rugby U/21 Championship. Before the rugby season ended due to the Covid-19 pandemic, I played in the Blue Bulls Supersport Challenge warm up matches.”

Johannes is a huge fan of First Choice’s High Protein Recovery drink. “I love the product as it’s specially formulated to give elite and amateur athletes rapid muscle recovery after intense workouts or games.  It gives me the much-needed daily intake of protein and all the other beneficial minerals such as potassium, sodium and magnesium, which replace electrolytes lost through sweating. It’s delicious and I love the new flavours – Peanut Butter and Banana Crème. Also, it’s so convenient as its ready to drink and I do not need to watch my portion sizes as every pack is 250ml. It definitely helps me with recovery after a strenuous practice session.”

He hopes to build a positive relationship with the brand and market the product to attract other athletes as well as the general public. “I would like to make a constructive contribution towards the brand and be an example to other athletes. I want to inspire youngsters to push themselves as I truly believe everything is possible. I hope this platform gives me the opportunity to do just that.”

Johannes sees winning the SA U/21 Rugby Championship with the Blue Bulls as his greatest achievement to date. “Hopefully we can win the SuperSport Challenge Cup and SA U/21 Championship for a second time in a row. My dream is to make it into the Blue Bulls.”

In his free time, Johannes likes to play games on PlayStation and spend quality time with family and friends. “It’s tough being a rugby player as we have very strict training programmes. I try to spend as much time as possible with my family doing something that is not rugby related.”

He concludes with a smile: “I’m truly grateful for this wonderful opportunity to be associated with a leading brand such as First Choice High Protein Recovery. I’m also convinced our relationship will give me the edge to succeed. As they say, First Choice is The Good Choice!”

The product is available at Checkers in the Western Cape, OK and Dischem nationwide as well as online at or

Follow HPR (High-Protein Recovery Milk) on:



Twitter:     @RecoveryDrinkSA