First Choice Fresh Milk
Introducing our First Choice Fresh Milk’s new look and feel, incorporating the bio-based messaging as well as a new green bio-based closure. We are committed to making small changes for the greater good and earnestly driving a sustainability plan. We partnered with Nampak, their extended shelf life pack suppliers, to bring this innovative pack to market – the first in SA.
We were the first in the country to move to bio-based packaging materials on most of our UHT products. The new ESL pack closures are partly made from plastics derived from plant-based material. Plant-based or bio-based materials are made from renewable resources that can be sustainably planted and harvested, such as sugar cane. Our cartons are also greener and made from more than 80% plant-based raw materials, which ensures that the whole pack is now 100% recyclable. We genuinely believe in reducing our impact on the environment, and these new closures and packages will ultimately help us do just that.
Most plastics still use a non-renewable, petroleum-based resource such as oil as a key ingredient, which has a negative impact on the environment. Packs made from renewable materials are the obvious choice as its both eco-friendly and sustainable.
The new packaging is striking and fresh. The QR code on the back of the pack will also help consumers find their nearest paper recycling bank so that they can do their part for their environment. The rollout of the new packaging will begin in the Eastern Cape, with the other provinces following suit.
Good Starts Small
The Bio-Based Closure Story
At Woodlands Dairy we understand that many small changes can make a big difference.
We continually strive for a better future for everyone and this means taking care of the environment.
Tetra Pak, who shares this philosophy of a sustainable future, is working towards delivering innovative fully aseptic packaging that is made entirely from renewable materials without compromising on food safety requirements.
So you have seen our green closure, and yes it is made from sugarcane! But how?
49% of the closure is made from sugarcane which adds to the overall renewability of our pack.
The story starts in a sugarcane field where the sugar cane is harvested, taken to a sugar mill and crushed. The juice is then captured, fermented, and distilled to produce ethanol which is a renewable alternative to fossil fuels like oil or gas.
The ethanol is transformed into ethylene which is then polymerised into plastic and made into our green closures. Back in the field the sugar cane is growing back, this makes it a great renewable resource.
Not only is our green closure renewable, the majority of our Tetra Pak carton is made from bio-based plastic film made from sugar cane, which when combined with our paper board (sourced from responsibly managed forests) means that our pack is made from more than 80% renewable resources.
What is more, the pack is 100% recyclable – meaning that each layer can be separated and recycled to make other products.
The future is in our hands, choose the pack with the green closure, choose renewability, choose recyclability, and choose a sustainable future.
Help Woodlands Dairy save the world one pack at a time.
Answer: Made from a renewable plant source.
The First Choice Bio-Based Pack
Green Word Definitions:
- Bio Based: Bio based materials (like sugarcane) refer to products that are mainly made from organic materials – like our new green closures.
- Recycling: When people convert waste products into new materials and objects instead of throwing it away. All of the materials used in our carton packages (wood fibre, polymers and aluminium) are recyclable.
- Recyclable: Products that can undergo a process and be converted into a new material or object.
- Sustainable: To produce a product without using more resources than what is needed, always making sure the demand for resources is less than the supply thereof.
- Carbon footprint: The amount of carbon dioxide released into the atmosphere as a result of the activities of a particular individual, organization, or community.
- Renewable: Renewable materials grow naturally and will regrow after harvesting. Sugarcane is renewed when it grows at the same rate or faster than it is cut down. For example, bio based plastic is a renewable material that is recyclable, whereas normal plastic (when made from fossil sources) is recyclable but not renewable. Bio based plastic is functionally the same as conventional plastic and can be recycled the same way. Our cartons are made mainly from paper board, a renewable resource, and now our closures, too, are made from plant-based plastic.
- Bio based vs biodegradable: While our bio based closures are made from plant-based plastics, and are 100% recyclable, biodegradable plastics are plastics made from conventional polymers that have been manipulated to allow it to be broken down into smaller pieces. While this may sound good, biodegradable plastic contributes to the micro-pollution of soil and water, posing an environmental risk.
How can you do one little thing for the environment?
Buy First Choice products with bio-based packaging.
Use it only as you need it! Switch off appliances, boil only as much water as needed and unplug your phone when done charging.
Recycle Organic Items and start a compost garden.